Founder-Led AI-powered
Founder-Led AI-powered
Founder-Led AI-powered
Founder-Led AI-powered
commercialization company
commercialization company
commercialization company
commercialization company
Berning AI Solutions (BAIS) was founded by commercial leader Paul Berning after 15 years of successfully commercializing a diverse range of life-science products. His proven SPEED methodology is now scaled with AI to drive commercialization of companies across the life-science industry.
Berning AI Solutions (BAIS) was founded by commercial leader Paul Berning after 15 years of successfully commercializing a diverse range of life-science products. His proven SPEED methodology is now scaled with AI to drive commercialization of companies across the life-science industry.
Berning AI Solutions (BAIS) was founded by commercial leader Paul Berning after 15 years of successfully commercializing a diverse range of life-science products. His proven SPEED methodology is now scaled with AI to drive commercialization of companies across the life-science industry.
Berning AI Solutions (BAIS) was founded by commercial leader Paul Berning after 15 years of successfully commercializing a diverse range of life-science products. His proven SPEED methodology is now scaled with AI to drive commercialization of companies across the life-science industry.
Berning AI Solutions (BAIS) was founded by commercial leader Paul Berning after 15 years of successfully commercializing a diverse range of life-science products. His proven SPEED methodology is now scaled with AI to drive commercialization of companies across the life-science industry.
From the lab bench to
From the lab bench to
From the lab bench to
From the lab bench to
commercial strategy
commercial strategy
commercial strategy
commercial strategy
BAIS designs commercial strategies that are grounded in real lab workflows and constraints.
With a STEM background and five years in clinical pathology and R&D, Paul learned what it takes to validate assays, troubleshoot instruments, and operate under real scientific and operational pressures. He understands the workflows, pressures, and objections inside scientific teams.
BAIS designs commercial strategies that are grounded in real lab workflows and constraints.
With a STEM background and five years in clinical pathology and R&D, Paul learned what it takes to validate assays, troubleshoot instruments, and operate under real scientific and operational pressures. He understands the workflows, pressures, and objections inside scientific teams.
BAIS designs commercial strategies that are grounded in real lab workflows and constraints.
With a STEM background and five years in clinical pathology and R&D, Paul learned what it takes to validate assays, troubleshoot instruments, and operate under real scientific and operational pressures. He understands the workflows, pressures, and objections inside scientific teams.
Commercial leadership
Commercial leadership
Commercial leadership
Commercial leadership
Commercial leadership
across
across life-science tools and automation
across life-science tools and automation
across
across
life-science tools and automation
life-science tools and automation
life-science tools and automation
Before founding BAIS, Paul built and led commercial organizations for life‑science companies including:
Before founding BAIS, Paul built and led commercial organizations for life‑science companies including:
Life-science tools
Life-science tools
Life-science tools
Life-science tools
Discover Echo
Discover Echo
Discover Echo
Commercial / Sales Leadership
Commercial / Sales Leadership
Commercial / Sales Leadership
Laboratory automation
Laboratory automation
Laboratory automation
Laboratory automation
Advanced Instruments
Advanced Instruments
Advanced Instruments
Commercial Leadership
Commercial Leadership
Commercial Leadership
Bioprinting
Bioprinting
Bioprinting
Bioprinting
BICO
BICO
BICO
CEO
CEO
CEO
Lab automation & genomics tools
Lab automation & genomics tools
Lab automation & genomics tools
Lab automation & genomics tools
Genie Life Sciences
Genie Life Sciences
Genie Life Sciences
Commercial / Sales Leadership
Commercial / Sales Leadership
Commercial / Sales Leadership
Life-science tools
Life-science tools
Life-science tools
Life-science tools
DISPENDIX
DISPENDIX
DISPENDIX
Commercial Leadership
Commercial Leadership
Commercial Leadership
Single-cell technologies
Single-cell technologies
Single-cell technologies
Single-cell technologies
CYTENA
CYTENA
CYTENA
CEO
CEO
CEO
Cell & gene therapy tools
Cell & gene therapy tools
Cell & gene therapy tools
Cell & gene therapy tools
CELLINK
CELLINK
CELLINK
Commercial / Sales Leadership
Commercial / Sales Leadership
Commercial / Sales Leadership
Microfluidics & liquid handling
Microfluidics & liquid handling
Microfluidics & liquid handling
Microfluidics & liquid handling
FORMULATRIX
FORMULATRIX
FORMULATRIX
Commercial Leadership
Commercial Leadership
Commercial Leadership
Highlights from Paul’s
Highlights from Paul’s
Highlights from Paul’s
Highlights from Paul’s
commercial track record
commercial track record
commercial track record
commercial track record
Oversaw
Oversaw
Oversaw
Oversaw
the commercial integration
of acquisitions
the commercial integration
of acquisitions
the commercial integration
of acquisitions
the commercial integration
of acquisitions
the commercial integration
of acquisitions
into a single organization
into a single organization
into a single organization
into a single organization
Led GTM strategy and built teams
that brought over
Led GTM strategy and built teams
that brought over
Led GTM strategy and built teams
that brought over
Led GTM strategy and built teams
that brought over
20 new products to market
20 new products to market
20 new products to market
20 new products to market
20 new products to market
Spearheaded
Spearheaded
Spearheaded
revenue growth from $50M to $250M
revenue growth from $50M to $250M
revenue growth from $50M to $250M
achieving over 80% organic growth
achieving over 80% organic growth
achieving over 80% organic growth
Recruited and led a 150+ person commercial team across
Recruited and led a 150+ person commercial team across
Recruited and led a 150+ person commercial team across
direct and indirect markets in North America, EMEA, China, and APAC
direct and indirect markets in North America, EMEA, China, and APAC
direct and indirect markets in North America, EMEA, China, and APAC
Get free consultation with Paul about your commercialization strategy
Get free consultation with Paul about your commercialization strategy
Get free consultation with Paul about your commercialization strategy
Get free consultation with Paul about your commercialization strategy
Get free consultation with Paul about your commercialization strategy
Creating the SPEED
Playbook and founding BIAS
Creating the SPEED
Playbook and founding BIAS
“Working across the life-science industry, I kept seeing the same patterns behind commercial success. I developed the Life Science Commercial SPEED Playbook to bring those patterns into
a clear, repeatable system.”
“Working across the life-science industry, I kept seeing the same patterns behind commercial success. I developed the Life Science Commercial SPEED Playbook to bring those patterns into
a clear, repeatable system.”
“Working across the life-science industry, I kept seeing the same patterns behind commercial success. I developed the Life Science Commercial SPEED Playbook to bring those patterns into
a clear, repeatable system.”
Paul Berning
The SPEED Playbook guides the critical commercialization decisions, from which markets to focus on to how to manage multi-stakeholder deals.
BAIS combines SPEED playbook with proprietary AI agents that handle the operational and administrative heavy lifting.
The SPEED Playbook guides the critical commercialization decisions, from which markets to focus on to how to manage multi-stakeholder deals.
BAIS combines SPEED playbook with proprietary AI agents that handle the operational and administrative heavy lifting.
The SPEED Playbook guides the critical commercialization decisions, from which markets to focus on to how to manage multi-stakeholder deals.
BAIS combines SPEED playbook with proprietary AI agents that handle the operational and administrative heavy lifting.
SPEED Methodology: Human-Led, AI-Boosted
SPEED Methodology: Human-Led, AI-Boosted
Search
identify the right markets and target accounts
Search
identify the right markets and target accounts
Search
identify the right markets and target accounts
Search
identify the right markets and target accounts
Search
identify the right markets and target accounts
Prioritize
focus on the opportunities with the best commercial fit
Prioritize
focus on the opportunities with the best commercial fit
Prioritize
focus on the opportunities with the best commercial fit
Prioritize
focus on the opportunities with the best commercial fit
Prioritize
focus on the opportunities with the best commercial fit
Engage
execute targeted outreach for opportunity creation
Engage
execute targeted outreach for opportunity creation
Engage
execute targeted outreach for opportunity creation
Engage
execute targeted outreach for opportunity creation
Engage
execute targeted outreach for opportunity creation
Evaluate
qualify opportunities
Evaluate
qualify opportunities
Evaluate
qualify opportunities
Evaluate
qualify opportunities
Evaluate
qualify opportunities
Drive
close qualified opportunities
Drive
close qualified opportunities
Drive
close qualified opportunities
Drive
close qualified opportunities
Drive
close qualified opportunities
Explore how this experience translates into scalable commercial execution for your team
Explore how this experience translates into scalable commercial execution for your team
Explore how this experience translates into scalable commercial execution for your team
Explore how this experience translates into scalable commercial execution for your team
Explore how this experience translates into scalable commercial execution for your team
We invest in senior commercial talent and multiply their impact with our own AI tools
We invest in senior commercial talent and multiply their impact with our own AI tools
U.S-based sales professionals experienced in complex life science selling
U.S-based sales professionals experienced in complex life science selling
U.S-based sales professionals experienced in complex life science selling
U.S-based sales professionals experienced in complex life science selling
Ability to “speak the language of science” and translate it into clear customer value and business outcomes
Ability to “speak the language of science” and translate it into clear customer value and business outcomes
Ability to “speak the language of science” and translate it into clear customer value and business outcomes
Ability to “speak the language of science” and translate it into clear customer value and business outcomes
Deep domain knowledge and workflow integration experience
Deep domain knowledge and workflow integration experience
Deep domain knowledge and workflow integration experience
Deep domain knowledge and workflow integration experience
If you’re navigating the complexities of life science commercialization, we’d welcome a conversation to discuss how BAIS accelerates your next stage of growth.
If you’re navigating the complexities of life science commercialization, we’d welcome a conversation to discuss how BAIS accelerates your next stage of growth.
Book Your Free Growth
Consultation
Book Your Free Growth
Consultation
Book Your Free Growth
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Book Your Free Growth
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